All of our towels made in Turkey are pretty, soft and durable because Turkey is considered as having the best cotton in all of the world and does not bleach towels in the manufacturing process. All of our towels are vat dyed which means the dye is infused into the yarns under high pressure and high temperature for 6-12 hours depending upon the color. This limits any fading of even the brightest colors. Even white towels are dyed white, not bleach white. For maximum color retention and softness, do not use any bleach when washing these towels. You will feel the softness immediately, and the towels will get softer after each washing. And by using only %100 Turkish cotton and double-stitching all the hems the durability is un-equaled. These towels should last you many years!
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